Packaging Design
Smack Talk is a fictional gum brand I developed around the concept of being a “gum that doesn’t sugarcoat”. This plays out in two ways: the gum is sugar-free, and the packaging features blunt, cheeky phrases that call out bad breath in a humorous way. The name Smack Talk reinforces the idea, with the packaging itself "talking smack" to the customer.
I designed three flavor variations, Peppermint, Bubble Gum, and Watermelon, each with its own unique packaging representative of the flavor. The designs feature a hand-drawn logo and illustrations to create a fun and playful brand personality.
Smack Talk Packaging Design
I designed this packaging for Caputo’s line of frozen dough balls, keeping the same fonts, colors, and illustration style as their original flour packaging to stay true to the brand. The layout is clean and organized, with clear differentiation of the two dough varieties. This project highlights my ability to extend brand identity across new product lines while keeping it consistent and recognizable.
